SENIOR WORDPRESS DEVELOPER
I handle the build, the tracking, and the launch.
Eleven years of custom WordPress and Gutenberg development — plus the technical SEO, analytics and launch support that most builds leave out.
Currently creating internet at GIANT Creative
11+ Years
Senior Web Developer
Stack
WordPress · Gutenberg · React · PHP
Optimization
Accessibility • Core Web Vitals • SEO
Analytics
GA4 · Google Tag Manager
01
Selected Work
Koala Insulation Canada · Franchise Network
Website support & custom franchise tools
The problem — An inherited Bricks website needed dependable ongoing support, plus a reliable way to route franchise enquiries to the right local owner.
What I did
I handle ongoing website development, new pages, fixes and regular maintenance. I built a Cloudflare Edge Worker for location-based franchise matching and a separate Gravity Forms add-on that routes enquiries to the correct location.
Technologies
WordPress · Bricks · Cloudflare · Gravity Forms
UROSPOT® · Healthcare Network
Multi-location website development
The problem — A growing network of 20+ clinics across Canada and the UK needed consistent location pages, campaign builds and clean technical SEO as it scaled.
What I did
I support ongoing development, including new location pages, campaign landing pages, technical SEO work and day-to-day fixes. I also help keep the site consistent as new clinics, services and campaigns are added.
Technologies
WordPress · Salient · Technical SEO · Gravity Forms
Great Lakes Copper · Manufacturing
Technical library & regional content
The problem — Specifiers needed to find the right file fast among 160+ technical documents, and Canadian and U.S. visitors needed different content.
What I did
Developed the full WordPress site, including the front-end layouts, regional content logic and a filterable library of more than 160 downloadable files. The library includes brand and category filters, direct links to filtered results and pagination.
Technologies
WordPress · JavaScript · Custom filtering
02
Areas of Expertise
01
Custom WordPress Development
I build custom themes, block patterns and the tools a site actually needs — franchise logic, content libraries, integrations. It closes the gap between a generic template and a site your team can run, and suits organisations with real complexity behind the front end.
02
Gutenberg & Front-End Development
I turn Figma designs into accessible, pixel-accurate Gutenberg blocks your editors can reuse without breaking the layout. It removes slow, developer-dependent content updates — ideal for marketing and content teams who publish often.
03
Analytics & Technical SEO
I set up GA4, Tag Manager and conversion tracking, and handle the technical SEO — structure, performance signals, Search Console — so a launch is measurable. For teams who need to prove results, not guess at them.
04
Performance & Technical Support
Caching, Cloudflare, redirects, accessibility audits and go-live support that keep a site fast, stable and secure through launch and beyond. For clients who need a dependable hand on a live or launching site.
HOW I WORK
“I’m methodical and I work close to the team — designers, marketers, developers — owning a build from handoff through to a tested, tracked launch. AI tools, including Claude, support that work; the judgement stays mine.”
ABOUT ERIN
I found my love of code through HTML tutorials on Neopets. That origin still shows up in how I work — curious, hands-on, and genuinely interested in how things are built.
Say hello
If you’re building a team and need a senior WordPress developer who can take work from handoff to launch, I’d love to hear from you.